Fiduciary and Fee-Only Financial Planning Firm

Our financial advisors are located in San Diego, CA and work virtually with our clients. PWR offers one-time comprehensive financial planning, ongoing impact-focused investment management and tax preparation services. PWR is a woman-owned firm that serves busy families and investors looking to make an impact with their money.

Financial Advisory Services That Save You Time

Custom Financial Advice

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A one-time comprehensive plan is ideal for families and individuals who want a custom strategy that clearly maps out how to meet their financial goals.

Investing With An Impact

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Imagine not having to worry about rebalancing your portfolio or choosing appropriate investment options. Let us do it for you so you can focus on the things you enjoy.

Seamless Tax Preparation

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Our Tax Preparation services are ideal for families and individuals who do not have the time or confidence to prepare their own taxes or who have received sub-par service from their current tax preparer.

We Help You G.R.O.W.

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We take all of our clients through our G.R.O.W. Program:

G - Generate a financial plan, including a road map for how to meet your financial goals.
R - Re-program how you make financial decisions. Become proactive versus reactive.
O - Organize your financial life for you and your loved ones in the event something unexpected happens.
W - Work with PWR to generate a positive environmental and social return in addition to a financial return.

Meet Our San Diego Financial Advisors

Linda Rogers San Diego Financial Planner

Linda Rogers, CFP®, EA, MSBA - San Diego Financial Planner

“My role is not to judge, or say “no”, but to ensure that you have considered everything necessary before making a financial decision. With proper planning, you are in control - whether you want to retire early, pay less in taxes or maximize your portfolio for a changing future.”

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Alicia Butera, CFP® - San Diego Financial Planner

“I want my clients to feel confident, educated and reassured in their financial journey. My clients are in the driver’s seat, but I am here to keep them accountable and on the right path towards reaching their goals.”


Planning Within Reach is Different


We are building a business of doing right by our clients as fee-only fiduciaries. At PWR, we do not receive any type of sales commission and never sell insurance or any other financial products. Our process is thorough and detailed, but you will find us approachable and honest. We offer our clients customized solutions for a flat project or assets under management fee. We are proudly a woman-owned firm with advisors who will be around to see you through your retirement years.

√ Fee-Only
√ Fiduciary
√ Virtual and Convenient
√ Transparent Pricing
√ Designated Advisor
√ Comprehensive
√ Impact Investments
√ Woman-Owned
√ San Diego

Don’t Be a Statistic - Get a Comprehensive Financial Plan Review

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42% of people won’t have enough savings to retire when they want to.

40% of people don’t know how their investments are allocated, including whether they are invested in tobacco stocks.

Only 37% of all high-net-worth investors have reviewed their portfolio for “impact”, yet the majority of investors believe the success of a company should be measured by more than just its financial performance.

25% of retirees were forced into retirement because of a lack of available work while an even greater percentage noted poor health.