From Our Founder, Linda Rogers

“I have been helping families and individuals through transitions for over a decade. From families with young children to individuals preparing for retirement, I understand that many people feel overwhelmed with too many choices and not enough time. I like helping them cut through the noise, clarify their priorities and create a plan to keep them on track financially.”


Who We Work With

While we work with a wide variety of clients, most of our clients are ages 30-60 and juggling multiple savings goals. Our clients are financially savvy but need help putting all the pieces together. They are often ready to outsource financial tasks, such as managing their investments, so they can focus on their careers and spend more time with their families.

Our clients want a socially and environmentally responsible investment portfolio and appreciate our holistic approach to their finances. They love having one contact for their financial planning and investment management, saving them time and money.

Families with young children

Families with young children

Young Professionals

Young Professionals

Couples & retirees

Couples & retirees


Virtual Fee-Only Financial Planners

At Planning Within Reach, we are fee-only fiduciaries meaning we are obligated to put our clients’ interests first. We don’t sell investment products or insurance. We get paid for our advice and are able to work with individuals and families of all wealth.

We take a customized approach to help you gain control of your finances and make wise decisions for the future. You will have a dedicated advisor to guide you through the process.

We are a virtual financial planning, investment management and tax preparation firm. That means no commuting, no babysitter and flexible meeting times. Our clients are located around the globe and couples have the ability to connect with us even if they are in two different locations.

5% to Charity

In 2020, we started donating 5% of our profits to a charity of our choice. Learn about the charities we have given to.


Our Affiliations

san diego financial advisor
san diego financial advisor
san diego financial advisor
san diego financial advisor

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